The Los Angeles Times is releasing its first NFT collection to mark the Rams’ run to Super Bowl LVI.
The Times is working with GuardianLink and L.A.-based artist Mister Sampson to create the collection. The collectibles will be released at 9 a.m. PST Monday via Discord and nft.latimes.com, which includes a guide explaining how to purchase NFTs .
In addition to the NFTs, the L.A. Times online store features a variety of commemorative items, including print editions that chronicled the Rams’ push to reach the Super Bowl.
The Rams became the second team in NFL history to reach a Super Bowl played in their own stadium. Aaron Donald led a formidable defense, while former Detroit Lions quarterback Matthew Stafford steered the offense. Stafford was one of many stars acquired with the goal of playing for a championship at SoFi Stadium. The quarterback immediately cultivated a strong relationship with receiver Cooper Kupp, who entered the Super Bowl with 145 catches and 1,947 receiving yards, the second-highest single-season marks in NFL history.
