San Diego might not be known as one of the fashion capitals of the world, but it is home to a flourishing community of local creatives making everything from clothing, shoes, jewelry and other accessories. From small businesses to collaborations between two powerhouse brands, here are our picks for fashionable gifts made right here in America’s Finest City.
THE GOLD STANDARD
From delicate gold hoops to chunky rings, local jewelry brand Joiana Jewelry has chic, affordable pieces for everyone on your list. The brand, which is operated by sisters Ana, Melissa and Mariela Franco, offers rings, necklaces, earrings, bracelets, sunglasses and hair accessories. Favorites include the Doble ring ($20) and the My Zodiac necklace collection ($20).
Prices range from $10 to $50; joianajewelry.shop
‘JUST BE’ CALM
Ellie Polsky, an entrepreneur and artist based in San Diego, created Just Be Jewelry during the pandemic as a way to connect with others who struggle with anxiety and depression. Her pieces are designed to represent the shapes of the breath and can even be used for breathwork exercises.
Necklaces start at $35; justbe-jewelry.com/shop
BALLAST POINT X TIPSY ELVES ‘UGLY’ SWEATER
Two San Diego brands have teamed up this year to bring your “ugly” sweater party to the next level. From Ballast Point and Tipsy Elves, this sweater features a skeletal Santa raising a cold one while he delivers a sack of craft beers in the style of Ballast Point’s artwork. Unisex sizes available.
$59.95; available at ballastpoint.com, tipsyelves.com and in all Ballast Point tasting rooms, as well as Home Brew Mart.
‘POUR’ ONE OUT
Pour Couture is the brainchild of local wine influencer Arielle De Fatta (aka @PourStyles). Included in the collection are funky t-shirts with cheeky sayings, cosmic-inspired jewelry and vintage-y accessories. She even sells crystals — much needed to start the new year off right. Favorites include this “Espresso Then Prosecco” tee.
$40; pourcoutureshop.com
ON BRAND
Solana Beach resident Sean Feeney didn’t set out to start a clothing line. But in 2014, after a series of life-altering events, he went all in on his childhood dream and The Lomas Brand was born. The brand features simple, clean designs for men and women that reflect San Diego’s breezy vibe.
Prices range from $35 to $125; thelomasbrand.com or buy in-person at the flagship store located at 205 North Highway 101 in Solana Beach.
PERFECTLY ‘IMPERFECTS’
The Imperfects brand is all about celebrating the good by focusing on imperfection. At its Liberty Station store, you can find surf and skate products made from sustainable, globally-sourced fabrics for men, women and children. The Creator’s Coat Mini in Baby Ace Blue will make your kid the coolest kid in school ($100).
Prices range from $40 to $365; imperfects.co/ or shop at 2750 Historic Decatur Road, #101, Liberty Station.
